August 2018

John Emary who had previously been a tailor and entrepreneur had produced the primary waterproof fabric for coats in 1851, which had been developed for the application of his company which has been renamed Aquascutum meaning ‘watershield’ following production success. Later over the Crimean War in October 1853 to February 1856, the British Army was wearing these coats during warfare. During the 1950’s Aquascutum raincoats were created from Wyncol D.711 that is cotton and nylon poplin, that were available in grey, navy and beige. In 1955 the coats were then lined in satin and woven fabrics plus the same year a fresh fashion forward structure towards the coats were introduced making the length to your knee. Whilst supplying coats for military use, as mentioned previously Aquascutum also designed and sold shower proof coats for the utilization of both men and women civilians. The reproofing process for raincoats after dry cleaning was then eliminated in 1959 and also the Club Checked for lining coats premiered in 1976-1977. This pattern was later found in the 1980’s for Aquascutum’s accessories.

During 1879 Thomas Burberry invented gabardine fabrics to become applied to trench coat designs and productions. In 1901 Thomas Burberry submitted his designs to your United Kingdom War Office. Which was then used by militant wear plus the Second World War he revamped the structure to a shorter length and making the coat more practical to permit the soldiers with an increase of mobility. When re-designing the trench coat, Thomas Burberry needed to ensure that he applied the characteristics demanded with the regulations with the Greatcoat,leisure wear plus the features with the military waterproof cape. The British Army but only people with the ranking of Officers and Warrant Officers Class 1 wore these. The trench coats had band for epaulettes, large pockets to keep their maps and flaps and vents for odor prevention. Burberry like Aquascutum then also designed trench coats for public use plus it was suggested that Thomas Burberry was then socially generally known as Burberry caused by King Edward VII demanding, “Bring me my Burberry”.

On the 29th of August 1917, New York Times reported that there was obviously a growing requirement for British trench coats in Plattsburg. It also described the advance in design, using the trench coat then which has a waist structure that flared over to 84 Inches to offer the soldiers with additional legroom when climbing in and out from the trenches. These were also reported to get rainproof along a sheepskin lining that has been removable at ones desire.

By the 1939-1940’s the trench coats were designed with ten buttons giving that smart militant appeal and were double breasted. These were created in tan, khaki, beige and black. Both designs had the belts, shoulder straps along with the cut off straps within the sleeves.

After the Second World War veterans took their coats home and to campus using them for leisure use, which encouraged the excitement of trench coat utilization in the civilian society. From then on the trench coat even now both companies have similar characteristics on the iconic trench coat made from the First World War. They both develop the raglan sleeves, the tie, waist belts, double-breasted feature, D-rings (which long ago was rumored for being used to hold on to grenades) plus the greatcoat flap feature. The only differences include the waterproof cotton fabrication that John Emary had patented and Burberry use Thomas Burberry’s gabardines invention of their products.